Alexandra House approached us to redevelop their existing website. The site had become tired, difficult to navigate, and the outdated content management system made it impossible to deliver the great user experience the Spa’s customers deserved. Our brief was to create a fresh, modern site that showcased the amazing facilities on offer, with key consideration to be given to SEO and how the site could compete in rankings.
Alexandra House a luxury spa based in Huddersfield, West Yorkshire. It offers a menu of indulgent treatments and spa experiences delivered in amazing treatment rooms, unique thermal rooms, and luxurious relaxation spaces - all surrounded by peaceful gardens.
After conducting extensive competitor and keyword research and a series of workshops with the Spa’s management team, we produced a concise project document that outlined our vision for the new site. We completely redesigned the customer journey to put key content front and centre, and we refreshed the brand’s identity with new colours and a new logo mark featuring a tree from the Spa's grounds.
We also used WordPress to create a bespoke system to manage the Spa’s treatments, so each could have its own optimised landing page, assisting with SEO and making it easy for customers to find treatments of interest.
Before taking down the old site, we migrated all of the e-commerce data, including orders and sales data into the new site, which featured an improved e-commerce experience and updated checkout.
With a strong focus on customer journey, the new website gives Alexandra House the perfect platform to showcase its treatment portfolio, and sell its experiences directly from the website. With the new site optimised for search, we look forward to working on the Spa’s digital marketing, including PPC Google Ads management.
Fallen Leaf developed our new website and we're delighted with the final design and functionality. They suggested ideas to increase customer queries which have made a positive impact on our business. They made communication during the development phase easy and responded to our suggested tweaks quickly. Highly recommended.Maxine Stead - Founder