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Top 3 Features of an Electrician Website – What to Know

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Back in the day, electricians only sourced projects through referrals or phone calls. They’d be lucky if they had a physical office where customers could walk in and ask for their services. That said, they needed to be a well-established small business already to gain a stable rate of visitors.

Today, technology has changed the lives of people in a lot of ways. It is an era of breakthroughs and opportunities, allowing businesses to connect with potential customers easily. For electricians, it’s a lot simpler now to find customers even if you don’t have a physical store.

Having a website helps electricians attract customers in need of their services, and this has revolutionized the service industry. However, if you really want your electrician website to succeed, it needs to have these top five features:

1. Responsiveness

Having a responsive website will improve your customer experience. Think of it this way: your customers are encountering problems or emergencies, and to some extent, they’re already feeling frustrated and annoyed. If they are welcomed with an unresponsive and clunky website, the typical scenario is that they’ll click the back button right away. As such, having a responsive website is crucial to your electrician business.

2. Optimised Design

Search Engine Optimization (SEO) is a digital marketing channel that allows websites to utilize design tools and more to improve organic search traffic. For example, a person is searching for “electricians near me” on Google. The most optimized and frequented websites will be shown on the top results of the first page.

If you want your electrician website to gain more traction, investing in optimized web design is crucial, especially if you have many competitors. Getting ahead of the competition means you have to adapt to changing times. Since almost every website nowadays is focused on SEO, you’ll need to get on board with it as well.

3. Helpful/High-Quality Content

Don’t expect that having a responsive website that’s SEO-friendly will automatically flood it with thousands of visitors. You also have to engage with your potential customers to lead them further into your website. How is this done? By creating relevant and helpful content.

SEO is not just about hitting target metrics and analytics. It’s also about connecting with visitors. To put it in perspective, as an electrician, you understand the struggles of normal people who have no expertise with electrician work whatsoever. That said, these people don’t want to spend unnecessarily, so they do their best to conduct their personal research. If you create content that aims to help people in need with your electrician niche, you’re showing a positive image to your customers, giving them the impression that you’re a trustworthy business.

Eventually, your engaging and helpful content can prompt your visitors to check out your services, which helps in increasing your conversion rate in the long run.

Conclusion

As an electrician, you want to easily reach those who are in need of your services, which is why having a website is important. However, if you improve your website and ensure that it possesses the above features, you’ll be surprised by how popular your website can be, especially to local visitors and customers.

Fallen Leaf Web Design aims to help small businesses reach their target market with a fast and optimised website. If you require website support for your small business in Huddersfield, get in touch with us today.