Engineering Website Development

Olympus Technologies is a pioneer in the robotics engineering industry. To reflect their growth and ambition, Olympus was looking to replace their dated website in order to enhance user experience and site performance. The primary goals were to modernise the user interface, optimise the site for speed, and establish a competitive edge in the digital space. The newly designed website aimed to reflect Olympus Technologies’ innovative spirit and technical expertise, positioning them as a leader in the field.

Established in 1987 Olympus Technologies is a leading cobot and robot integrator based in Huddersfield, specialising in metal manufacturing (welding, machine tending, press brake tending), end of line automation (case packing, palletising), dispensing and vision inspection. Olympus design and integrate innovative robot solutions for customers seeking to automate their businesses, as well as writing robot software plug-ins to make it as simple as possible for customers to operate their robots.

To launch this project, we conducted a comprehensive review of the existing website, identifying areas that required improvement in terms of design, functionality, and user experience. This review provided a clear roadmap for the redesign process.

Next, we performed an SEO analysis of competitors and relevant keywords. This analysis was instrumental in shaping the user journey and ensuring the new site was SEO-friendly. The audit revealed critical keywords that Olympus Technologies could target to improve their search engine rankings and provided insights into the competitive landscape.

The website design phase focused on creating a sleek, modern interface that was both visually appealing and easy to navigate. We emphasised clean lines, intuitive navigation, and a professional aesthetic to enhance the user experience.

For the website development, we chose WordPress for its flexibility and scalability. Utilising custom code, we ensured the site was optimised for speed and performance, meeting the latest web standards and providing a seamless user experience across all devices.

The new website for Olympus Technologies is perfectly positioned to elevate their online presence. By showcasing their projects and capabilities in a more professional light, the website now has the potential to stand out among competitors. The modern design and improved functionality aim to enhance user engagement and provide a more streamlined user journey.

Additionally, the site’s enhanced performance and speed optimisation will improve search engine rankings and user retention. Olympus Technologies is now better positioned to attract and convert potential clients, thanks to the targeted SEO strategy implemented during the redesign process.