Tips to improve user experience & website conversion

There are many reasons you want to enhance the look and functionality of your website. More than just promoting your products or services, your website can create an excellent user experience that leads to many opportunities and can go as far as boosting your conversions rates. However, it all boils down to creating the perfect web design with a balance of aesthetics and functional value.

That said, you should do what it takes to enhance your site’s overall web design. Below are six practical tips that will improve user experience on your website and boost the conversions rates for your business.

1. Utilize responsive web design.

If you’re unsure of what responsive web design is, know that it is an approach used to make web pages render well on a variety of devices and windows or screen sizes. This means that your website should look appealing and work perfectly on different devices, whether on a computer, laptop, or mobile phone.

In fact, around 80 per cent of internet users own a smartphone, and they generally spend an average of 2.8 hours a day online using such devices. Sure enough, a mobile-friendly website can significantly increase your reach, which is why you should utilize responsive web design.

2. Produce valuable content.

In the digital world, digital experts know that content is king. While your technical aspect is the backbone of your website, your content is the soul. This is precisely what every internet user is looking for online. That said, make sure that you produce valuable content, whether it’s blog content, images, or videos.

These pieces of content should be fresh, relevant, informative, educational, and very useful for the users. Chances are that users visit your site believing that you have the content they’re searching for, which is why you must give them what they want.

3. Improve site navigation.

Website navigation is immensely important. The whole structure of your website, as well as the elements in it, should allow for a seamless navigation experience. To create a well-structured and streamlined website, you have to effectively arrange all the elements and sort them into groups or categories. Keep in mind that your website navigation should not be too complicated as well. It should also be easy for them to scroll up and down and navigate from one page to another.

4. Incorporate the minimalist approach.

The idea of a minimalist approach is that less is more. First, add and highlight only valuable pieces of content that have value for your website. Second, eliminate all those unnecessary page elements such as annoying pop-ups, irrelevant links, and distracting banners, among others. Lastly, make sure to add more space, though not too much, to decrease site density.

5. Integrate calls-to-action.

A call to action is a button or simply a text link informing users on what to do. For instance, CTAs can prompt the users to explore the site further, fill out a contact form, and browse a portfolio, to name a few. Know that CTAs are vital for two reasons. First, they can be used to drive people into a page where they can be converted into a buying customer. Second, CTAs can help increase your click-through rate, which is the number of pages an average visitor views when they visit your site.

Your website should be an excellent representation of your business. Achieving this is dependent on how you will execute the perfect web design. When designing your website, consider the valuable tips mentioned above to create a great user experience for your site visitors and boost the conversion rates of your business.

If you are looking to create a great user experience for your website, get in touch with our web design company in Huddersfield today! We’re happy to help.