Fallen Leaf Web Design are proud to have claimed GOLD in the internationally acclaimed dotCOMM awards. These awards honour excellence in web creativity and digital communication around the world. The dotCOMM recognition was awarded to Fallen Leaf after a successful website creation with national charity, Association of Childcare Protection Professionals.
In 2021, Fallen Leaf web design were invited to tender for the redesign, development and build of a membership association site for the Association of Child Protection Professionals (AoCPP). AoCPP are a charity that support and train the people that support vulnerable children and young adults in the UK. The project objective was to help the charity improve the sign-up process by making it more efficient, and allow more members to join the association, and inevitably to make a bigger impact on those they serve.
Over the 6 month process, Fallen Leaf stripped back the information on the site, improved the customer journey, overhauled the aesthetic and made the website accessible to those with additional audio and visual needs.
Company Director, Adam Welsh, said: “Charities deserve to capitalise on digital technology, and it can ensure their sustainable success too. We want to use technology to create change and impact on people’s lives. Having a great website can reduce business admin, drive revenue and be a cost-effective shop front without massive overheads. We’re not just a web design company we’re a solutions provider.”
“We love working with charities because we can use technology to really help them focus on the important work they’re doing,” added Adam
AoCPP had an existing website which was costly to maintain, and they were on an annual contract with limited options. Fortunately, the charity were referred to Fallen Leaf and were seen as the ‘right fit’ to help them achieve their goals. Fallen Leaf Web Design could take the charity from feeling stuck to sustainable. The new website is now more accessible for visually impaired individuals, cognitively impaired, deaf or hard of hearing and an aging population. Director Adam says “70% of UK websites currently exclude 20% of the population which means that these site visitors never return. By making simple changes to the website, we can improve how long visitors stay on the website, and who can access the information.”
“AoCPP are a membership organisation, so the objective was to streamline the member process, signpost information easier and allow the charity to reduce admin tasks and increase memberships, which ultimately helps their charity to make a return on their investment” explained Adam who always wants to make sure the third sector get as much value from their marketing activities as possible.
Charity spokesperson, Helen Wilson said “Adam and the team at Fallen Leaf Web Design worked closely with us to understand our organisation and to help us become clearer about what a high functioning, good quality website could do for us. The project was well managed and collaborative from the start. The new site was delivered ahead of schedule and has already generated an increase in memberships for the AoCPP and given us the ability to manage more of our events via the website freeing up our valuable administrative resource to concentrate on other work. We will continue to work with Fallen Leaf as they support us to develop the e-commerce element of our income generation strategy. The down-to-earth, approachable, and can-do attitude of this company make them a pleasure to work with.”
On winning the award, Adam says “This kind of recognition in our industry is amazing for the Fallen Leaf Team and allows us to showcase the stand out agency we are.”
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. Since its inception in 1994, AMCP has judged over 200,000 entries from throughout the world. Two of AMCP’s competitions, MarCom Awards and Hermes Creative Awards, each attract about 6,000 entries each year. Fallen Leaf will collect their gold trophy in 2022.