Guide to Web Design - 3 Important Design Principles

With almost every business, cause, establishment, and personality having a website nowadays, the ins-and-outs of “good vs. bad” web design continue to change daily as subjectivity plays a greater role in the mix.

Due to various ideas of what constitutes an effective web design, more business owners and agencies alike have grown even more confused about how they can put together a design that works. Some people may say that harsh, contrasting colours will work for web design, while others will say that you’ll need no more than grey, white, and black to make a statement.

As hundreds of thousands of websites continue to get added to the Internet almost every day, it should come as no surprise that such growth has made it harder for you to make your website’s design stand out from other competitors. Given the fact that most consumers and web surfers are split on what’s considered as “best,” knowing what web design works and looks good at the same time is nothing short of excruciating.

Fortunately, knowing what makes a web design truly effective amidst the sea of opinions and subjectivity doesn’t have to involve conforming to fickle-minded industry movers. In fact, good design can be achieved by having a few key principles in mind.

If you don’t want to let the varying opinions on what makes or breaks a web design get in the way of your work, here are three important web design principles to help you navigate these challenging times:

1. Use flashy designs sparingly

In recent years, the flash craze has taken the Internet by storm and sprouts up almost every website on the web that’s reckless enough to abuse it. The only time flash should be used is for minor details that help accentuate a web design’s various elements and not drown them out.

2. Maintain your design’s balance at all times

Now, there may be a few examples out there that have managed to pull off a uniquely-asymmetric web design, but it’s best to stay on the safe side by not taking a risk to avoid committing a cyber mistake. In the end, having a web design that doesn’t tip to one side or the other—both literally and figuratively—can go a long way in ensuring its effectiveness, so make sure to keep each element balanced at all times!

3. Stick to two or three base colours—no more, no less

Another way to create a web design that will not benefit your business in any way is to smother it with so many base colours that it would make an avant-garde artist look conservative. When it comes to picking base colours for your web design, the rule of thumb is that you should have two choices at the very least, and three at the most so that you won’t have to confuse your visitors or startle them once they land on the site itself. This is because a clean-looking and seamless website will appeal more to the consumer market of today.

At this point, you now know three web design principles that you should never overlook. Keeping them in mind is a great way to steer your efforts in the right direction towards achieving a highly-desired website that can intrigue, invigorate, convert, and keep consumers coming back for more!

If you are looking for a professional web design company in Huddersfield to help you design your website, get in touch with us today to see how we can help.