- It defines your brand – the right domain name can increase brand awareness and recognition.
- It affects your SEO strategy – even if exact match domains (EMDs) are no longer a necessity, using the right keywords in your domain name can help with your SEO rankings.
- It is your “first impression” – your site’s URL is always the first aspect of your website that your viewers will see. The perfect domain can make a lasting positive impression of your site.
The domain name structure is made up of four components:
- Prefix or the Internet application protocol (“https:” – secured and “http:” – standard)
- Subdomain or the third level domain of your site’s name (“www” is the most common)
- The name you choose for your site (the second-level domain of your site)
- Extension or the top-level domain (“.com” is the most preferred)
When choosing the domain name for your page, consider certain factors that will impact your business or brand. Here are three tips to help you the perfect domain name:
1. Make it brandable
Remember, your domain name will be your brand—choose names that speak for themselves. As a result, when people hear the domain name, they will quickly associate it with your brand and will have an idea of what the website is all about. If your visitors are confused upon seeing your domain name, they will unlikely visit your page, let alone support your products or services. You will also want to make sure that your name is broad enough so that it can keep up with trends and still be relevant even after five years.
2. Brainstorm for ideas
Do not limit yourself with only one name. Pick at least ten words or phrases that you think are relevant and valuable to your website. List them down and mix and match to determine which combination will work best. Then, choose the name that sounds appealing, emanates your brand, and will be memorable in the minds of your target audience.
3. Keep it short, sweet, and simple
Keep in mind that having a lengthy domain name can create confusion among your audience. Ideally, domain names that stick are likely the ones that have one or a few words at maximum. A mouthful and a lengthy domain name can cause visitors to mistype or misspell your name.
A perfect domain name should be simple and easy to remember—a phrase or a name that will instantly pop into someone else’s mind at a moment’s notice. Also, would you want your visitors to have a hard time typing your domain name into the browser? For sure not, because then they won’t even think about visiting your site and move on to the next page.
Choosing the perfect domain is neither a five-minute process nor is it an overnight decision. It is a crucial part of your online business strategy that deserves a great amount of attention. For professional assistance on websites and domain names, contact us at Fallen Leaf Web Design, and we will be glad to help!