About Sp8 Gin
SP8 Gin is a family-run craft gin business, set amongst the rolling hills of the Shipmen Valley. The business is run by Peter Speight and his son-in-law and distilling partner Daniel, while son Peter takes care of marketing and operations. With a long family tradition of producing quality beers and spirits, crafted gins are their full-on passion.
The business produces a range of craft gin flavours, all distilled in their traditional copper still and flavoured with locally sourced products such as rhubarb and bilberries. Products are sold online, in retail shops and in selected bars and restaurants around the country.
the Speight’s team were recommended to Fallen Leaf by one of our existing clients. At this point, Speight’s Gin was in its infancy: they knew they needed an e-commerce website but didn’t know where to start. They wanted the website not only to sell the product directly, but also to grow awareness and sales far and wide.
We met with Peter and the team to discuss and plan the site map, content, imagery, online sales functionalities and of course, age-restricted site entry. Having researched their competitors and the drinks market in general we made plans for a site that reflected the craft brand and the all-important Yorkshire family feel – a key USP.
Making It Happen
our design team worked with Speight’s to produce bright, engaging visuals that would attract and hold web visitors. We also created a great user experience for their online sales, including a mobile app-style bottom navigation bar for searching the shop’s key areas quickly and easily.
As this family business was new to online selling, we also helped them to fast-track their understanding and insights around online commerce with information and advice on processes, costs, packaging, shipping and more.
We configured and set up connections which would ensure that all sales and customer details feed directly from the new website into the company’s Xero accounting system, without the need for any manual entry. Our in-depth knowledge of Xero meant we could also create custom sales codes allowing the Speight’s team to make easy distinctions between web and retail sales, and enabling simpler, accurate and informative business reporting.
How we made a difference
The new Sp8 Gin website is the launchpad to grow their online business and brand to a wider audience. With the foundation in place and geared up for online growth the business is well placed to capitalise on online sales.
We continue to support this excellent business in planning and delivering online sales and business growth. For example, direct Amazon integration will enable the company to sell their products on the Amazon Marketplace and linked directly to their own store, products, stock, and orders. The future is bright!
DEVELOPING SP8 GIN HAS BEEN A CHALLENGE WITH ALL THE LEGISLATION, LICENSING AND LINKING ALL THE ACTIVITY, PRODUCTS, VAT, SHOP AND ORDERING ETC. WE LOOKED AT DEVELOPING OUR OWN WEBSITE TO SAVE COST AND VERY QUICKLY RELEASED THAT WE NEEDED SOME WEBSITE CONSULTANCY / EXPERTISE.
A COLLEAGUE OF MINE RECOMMENDED FALLEN LEAF AND, I AM SO PLEASED TO BE WORKING WITH THEM, OUR WEBSITE IS FANTASTIC AND VERY PROFESSIONAL, THE TEAM AT FALLEN LEAF ARE FRIENDLY AND NOTHING IS TO MUCH TROUBLE.
THEY HAVE NOW HELPED US LINK XERO ACCOUNTING PACKAGE TO OUR SITE WHICH HAS AUTOMATED OUR ACCOUNTS PROCESS AND SAVED US TIME AND MONEY. HOSTING IS SECURE AND EDITING THE SITE IS REALLY STRAIGHT FORWARD.BIG THANK YOU FROM ALL OUR TEAM. WE WILL BE MOVING FORWARD WITH THEM ON THE NEXT PROJECT VERY SOON WHICH WILL INCLUDE LINKING AMAZON.
Peter Speight – SP8 GIN
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