About CSW Retail Group
Family-run CSW Retail Group is West Yorkshire’s leading fire and fireplace firm. With a huge range of over 10,000 products, the Group’s two Huddersfield showrooms operate as Easy Fireplace and its premium sister brand, Envy Fireplaces.
We’re proud to have worked for more than six years with CSW Retail, delivering a wide range of digital solutions. The key online presence comprises three websites: Easy Fireplace, Envy Fireplaces and Click Heating, the firm’s online e-commerce shop. During this long relationship, we’ve helped the Group not only with bespoke website design but also with graphic design, video production and marketing solutions.
Making It Happen
Our first project with CSW Retail was to create the Envy Collection website. To showcase the firm’s premium ranges, we used luxurious photography and a lean, stylish design.
Further down the line, the original Easy Fireplace website needed a new look, and CSW Retail’s director, Chris Worsley asked us to build a fresh and mobile-friendly Easy site with clear, simple navigation. We met the brief in full, providing an attractive site with a project portfolio, and a search engine-optimised content strategy to ensure excellent visibility.
With both of the new websites generating leads and inquiries, the Group decided to expand into online sales. We worked with the CSW Retail team to design their ideal new e-commerce website. We packed the site full of features to help drive sales, including custom product filters, brand pages, and PayPal credit integration. We also integrated the website with Google’s Merchant Adwords, allowing products to be fed in real-time to drive low-cost, highly targeted, Pay Per Click website traffic.
How we made a difference
Having all three websites built on WordPress means that the CSW Retail team has complete control over their content management. With the Easy and Envy websites now dominating the local search results and Click Heating growing healthily, Group Managing Director, Chris Worsley, is delighted with his choice of digital partner.
We’ve hugely enjoyed our work with the CSW Retail Group. The close and collaborative relationship that we’ve developed has given us a rich understanding of their business, their industry and their customers, and we look forward to playing a key role in their continuing success.
From the first vision to our exciting and productive new online presence, Adam and his team have always brought my ideas to life. They’re always on hand when we need technical advice or guidance, and they’re a pleasure to work with. Thanks, Fallen Leaf team!Christopher Worsley - Director
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