Adventure Climb Rescue (ACR) began in 2012 as specialist global suppliers for the adventure park, high ropes and zipline market. Since then, the company has expanded and diversified into related market sectors such as equipment for industrial work at height, rope access, rescue and most recently, recreational climbing (they are sole UK distributors for Singing Rock’s climbing range.
Fallen Leaf was tasked with replacing the ACR’s online ‘OpenCart’ shop. The site was several years old, navigated poorly and lacked mobile optimisation along with other important features and functionalities that would make a significant difference to the company’s growth.
Making It Happen
Our web team worked with ACR to map out a strong and positive customer journey and user experience along with simplified website navigation. We included areas for product videos, file downloads for items such as safety sheets, manufacturer and brand pages to showcase their supplier partners and a stockists’ area.
With the website plan complete and page layout wireframes agreed, our graphic design team took the reins, creating a modern, fresh and engaging website that showcased the products effectively. Our development team migrated ACR’s 600 business products and around 50 categories from the OpenCart system to the new e-commerce platform, saving ACR all the time previously spent on manual data entry.
How we made a difference
ACR’s new website is driving sales and revealing the business as an industry leader. We continue to play a supporting role with this excellent client, providing graphic design for their events and exhibitions, fulfilling website updates and acting as their all-round digital solution partner.
We’ve loved transforming ACR’s web presence with an attractive, effective and powerful site which appeals to their customers. We’re excited about continuing our productive work together and will always look for ways of adding value for them.
While price can be an issue for some, you can’t get away from the old adage, ‘Buy cheap, buy twice’! It’s completely true though, and cheap isn’t always the way to go. Does Fallen Leaf offer a competitive, value for money product? Absolutely! Are we happy with the new website? Totally.
Fallen Leaf continues to support us with marketing materials and web support: they’re always just a phone call away, whenever we need them. They know our brand and what we need so delivery is always on time and meets the brief.Amanda Wild - Director
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