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A guide to google analytics

Digital Marketing Analytics on laptop screen

Although it may be clear that every analytics tool and website traffic tracker has its own set of advantages and unique traits, however, Google Analytics has been shown to work best for any kind of website.

What Google Analytics does, and why you should invest in it 

Google Analytics, to put it simply, is a plugin that aims to provide detailed reports on every bit of traffic and piece of data that has much to do with any website and page that it’s encoded in. Aside from tracking standard or general traffic data, the latest updates to Google Analytics have also allowed it to dichotomize constant streams of data so as to determine which exact numbers are coming from social media pages themselves.

Through the use of Google Analytics, you’ll be able to experience greater levels of convenience and ease because of several key benefits, such as:

  1. The ability to identify which particular social media sites are responsible for sending the highest amount of visitors from their own traffic alone, and which ones need more work in terms of traffic generation.
  1. The opportunity to compare the ratio between new visitors and return visitors to discover which particular elements best generate social media traffic and keep potential customers coming back for more.
  1. The ability to determine how much time social media visitors spend on your website, effectively showing how engaged they are and whether or not you’re targeting the right audience.

If you’re new to the entire idea of incorporating Google Analytics into your website to effectively track social media, let’s go over the entire process of setting everything up step by step:

Step 1: Log into your Google Analytics profile and insert the analytics tag into your code 

Before you begin to sift through near-endless pools of data that can help you make better decisions on your website, set up your Google Analytics account first and insert the analytics tag into your site’s code. Once you’ve followed the necessary steps to set up your Google Analytics profile and provide it with access to your website, you’ll be able to access your website’s own statistics and data from the dashboard itself.

Step 2: Access your social media report 

Now that you’ve managed to set up your dashboard and profile, click on your website on the dashboard and click the tab that contains your social media report. As soon as you’ve made your way to your desired website’s tab, you’ll be provided with access to a detailed social media traffic report.

Step 3: Know what to do with the data you have 

The last step towards using your Google Analytics social media traffic report is to know what to do with the numbers and charts given in the report. If you aren’t exactly well-versed with using a tabular view for your data, you can change the review in a percentage, performance, comparison, term cloud, or pivot view to suit your needs and preferences!

Final words 

Google Analytics functions as the prime answer to the age-old digital media marketing question of “how can I accurately track my social media traffic and know which best steps to take after?” By setting up your website to accommodate Google Analytics and following the steps mentioned in this article, you’ll be able to use the tool to your advantage and improve your website funnel in no time!

If you’re looking for a professional digital marketing agency in Huddersfield to help you with your social media tracking and marketing efforts, then get in touch with us today! We’re happy to help.

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