This type of content makes more engagements since people today are more interested in visual content. However, people have a short attention span, so you need to make sure that your video is quick yet engaging.
Making Video Content that is Engaging and Effective
Before anything else, you should be clear about your intent. Are you making video content to sell a product? Do you want your video to entertain, educate, or inspire your viewers? Once you have finalized your purpose, it will be much easier for you to get into the actual process of creating a video.
Creating a video is now more convenient for everyone, especially since most of the smartphones today have high-quality video resolution. However, video marketing doesn’t end with uploading your content online. It should get a high rate of engagements—and most importantly, sales.
So, how do you make compelling video content?
Tip #1: Keep your target audience in mind
Identify and understand your target audience. Create content that will resonate with your viewers. To make sure that you’re hitting the right audience, review your current audience’s demographic profile, and from there, plan out your video content.
It is crucial that you know how your target audience thinks, speaks, and acts. You need to blend in with their culture. People are much more likely to engage with your content when they relate to it. More than ever, in marketing, the connection is more important than creativity.
Tip #2: Make it short
People today, regardless of age and status, have a short attention span. Your goal with your video content is to make the viewers buy your product or service. As such, you wouldn’t want them to leave halfway through the video.
Research studies have shown that business videos should only run for two minutes at most. Long videos will only bore viewers. Additionally, long explainer videos that use too many technical terms will only leave your viewers confused, making them stop watching the video.
Make your video content as short and straight to the point as much as possible. Using a script and sticking with it will help a lot.
Tip #3: Include a call to action
Add a call to action at the end of the video. Video marketing aims to promote your product or service through video, or at least introduce your brand to a much wider audience. The best way to engage with them is to direct them through your offered product or service.
Mention that the link to your products or services is on the video description. You can also mention directly on the video your website address, along with your social media pages.
Tip #4: Share it to multiple platforms
YouTube is no doubt the top video-sharing platform. On the platform, you’ll have access to a wide variety of users that you can possibly connect with. However, if you want your video to spread faster, you should also upload to popular social media sites like Facebook, Instagram, Twitter, and now Tik Tok. These sites have a lot of active users, and their sharing features help get a lot of engagements.
Lastly, remember to upload your video content directly on your website as well.
Video marketing is a great technique that naturally attracts various audiences. People today engage more on visual content, and so the best way to introduce your products or services online is through videos. More than the aesthetics, your top priority needs to be making a connection with your viewers.
We’re a digital marketing agency in Huddersfield that helps businesses get on top of the digital market. If you want creative and effective marketing content that gives actual results, then contact us today!