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4 features for a great e-commerce website

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Last year, eMarketer estimated that the global e-commerce industry would reach a total of £25 trillion. This year, Frost & Sullivan reports that the annual B2B e-commerce will reach £6.7 trillion by the end of the year. Both statistics say so much about how the e-commerce business is such a booming industry. If you have a business, it makes sense to take advantage of the opportunities presented by the e-commerce market. However, you have to make sure that you’re doing it right. It all starts with having an e-commerce website, and there are a few important considerations to factor in. These are web design features that will make your e-commerce site stand out and give you huge returns.
That said, below are four web design features you should incorporate into your e-commerce website to ensure it works wonders for your business:

1. Structured webpage and seamless navigation

When you visit a brick-and-mortar store, you walk around and look for specific items. When the store is cluttered with stuff, it’s going to be hard for you to find what you’re looking for, and you’ll probably end up leaving without buying anything. The same analogy applies to your e-commerce website.

When your web pages have elements all over the place, and the navigation seems complicated, your potential customers may bounce out of your website, which means lost sales for your business. That said, make sure to sort the elements on your site accordingly and make the navigation as seamless as possible.

2. Compelling product imagery

It’s worth knowing that people are naturally visual. As such, there’s power in presenting images on your website. Since you’re selling products on the e-commerce platform, what better way to proceed than to publish compelling product photos? That’s the closest that customers can get to see your actual products.

You can invest in product photography. You can hire professional photographers to take pictures of your goods or items, so you can showcase your products better.

3. Tons of social proof

The reputation of your brand is a key factor in the success of your business. This means that you’ll have to do what it takes to establish your credibility in the online realm. By doing so, your site visitors will put their trust and confidence in your e-commerce business, and that can lead to sales conversion.

Now, how do you get these people to trust you? Present them with tons of social proof. This can be in the form of positive reviews and testimonials from actual clients, business certifications, or awards you received for your e-commerce business. You’ll be amazed at how all these can kick your business up a notch.

4. Integration of live chat

In the world of business, customer service is everything. When you walk in a physical store, a cheerful employee would always greet you and ask what you are looking for so they can assist you. This is what we call retail etiquette 101, which is tantamount to great customer service.

This retail concept applies to e-commerce businesses, too. The question, however, is how do you showcase your excellent customer service? Well, having a live chat integrated on your website can help you do that. However, you’ve got to make it work. Customer service means answering customer queries on time, addressing their concerns, and providing resolutions to their problems.

Final words

Ultimately, your e-commerce website should make—and not mar—your business. With the web design features outlined above—seamless navigation, compelling product imagery, tons of social proof, and integration of live chat, you’ll have a great e-commerce website that will propel your business to success.

If you’re looking for an e-commerce web design company in Huddersfield, get in touch with us to see how we can help.