What is copy and why do you need it?
With the advent of the Internet and the rapid increase in web sites, which have become the shop window for most companies these days, copy for web sites is often being done by the company themselves, or the web designer and not professional writers.
Writing good copy takes time and web designers have different things to focus on when designing a web page and writing copy is not the priority. Sloppy, badly written copy will put-off many potential customers so making it a priority makes sense. Clear, accurate, interesting copy is the domain of the copywriter and having your copy written by a professional could make all the difference.